As part of the transformation project of MIFA GROUP into a holding company of participations management, MIFA Equipment and its collaborators adhere to the GROUP’s values:
![v1_03 v1_03](https://mifaequipement.ma/wp-content/uploads/2017/09/v1_03.png)
SUSTAINABLE PERFORMANCE
Thanks to a clear strategy, relying on operational efficiency and with a strong capacity for agility and adaptation.
![v2 v2](https://mifaequipement.ma/wp-content/uploads/2017/09/v2-245x246.png)
CUSTOMER ORIENTATION
To build win-win relationships with our customers by cultivating proactivity within the company to maximize loyalty.
![v3 v3](https://mifaequipement.ma/wp-content/uploads/2017/09/v3-245x246.png)
HUMAN BLOOMING
To place the Human at the center of MIFA EQUIPMENT’s strategy and consistently align HR policy with this same strategy.
![v4 v4](https://mifaequipement.ma/wp-content/uploads/2017/09/v4-245x246.png)
RESPONSIBLE BEHAVIOR
To strive for exemplarity at all times, in all places and in all actions.
![v5 v5](https://mifaequipement.ma/wp-content/uploads/2017/09/v5-245x246.png)
TEAM SPIRIT
To demonstrate permanently the spirit of leadership at all levels of the company.